Cambridge Who's Who

Personal Branding Through Global Networking

Leading Membership Organization for Professionals Launches Website Development Program

Grab Attention on the Web with a Custom-Built Website

May 3, 2010

Inside Cambridge Who's Who

Cambridge Who's Who®, the world’s leading publisher of biographical profiles for executives, professionals and entrepreneurs, is pleased to announce the launch of its Website Development program.

Designed to enhance the visibility of Cambridge members, this program enables individuals from all fields and stages of professional development to establish strong online identities. It is the latest in a series of innovative products and services offered by the organization, reinforcing Cambridge’s dedication to providing its more than 400,000 members with valuable branding and networking opportunities.

A custom-built website not only displays an individual’s skills, qualifications and accomplishments for the world to see, it can also serve as an effective vehicle to promote one’s business. Cambridge Who's Who has streamlined the process of developing and launching a website, making it easy for all members to benefit from increased online exposure.

Inside Cambridge Who's Who

Formerly, distinguishing a website from the tens of millions of others in existence took advanced public relations techniques utilized solely by Fortune 500 companies. But Cambridge has designed its process to deliver these career enhancement services at an affordable price point to its members. Each website is registered on Google and positioned strategically in search results on related keywords, often resulting in a higher rank than websites of similar interest. Participants also have the option to replenish their Internet Exposure accounts as necessary to keep the online traffic moving. The result: a brand-building solution that leaves a lasting impression.

First, the Cambridge Web Development team secures a custom domain name and e-mail address, which will help to reinforce the member’s brand and ensure that the site appears prominently in online search results. Next, they write compelling copy and couple it with crisp, colorful images in the creation of a robust and attractive website.

With up to five pages of content, the Website Development program is ideal for members looking to share information about themselves with the world. The standard layout includes a home page, biography, press release, certificate of achievement and contact information — content can be angled to meet an individual’s specific needs. Anyone looking to connect with our members need not search any further than their Cambridge-constructed website. “With more people going online to seek opportunities for networking and professional growth than ever, the Website Development program can help our members gain a foothold on the competition,” said Randy Narod, president of Cambridge Who's Who.

Inside Cambridge Who's Who

To increase the visibility of Cambridge-developed websites online, the company has put together an accomplished team of marketing and SEO experts to carry out the Internet Exposure program. “Through our sister service, members can leverage their knowledge, talents and achievements to gain recognition and employment opportunities,” asserts Erica Lee, Chief Operating Officer of Cambridge Who's Who.

Formerly, distinguishing a website from the tens of millions of others in existence took advanced public relations techniques utilized solely by Fortune 500 companies. But Cambridge has designed its process to deliver these career enhancement services at an affordable price point to its members. Each website is registered on Google and positioned strategically in search results on related keywords, often resulting in a higher rank than websites of similar interest. Participants also have the option to replenish their Internet Exposure accounts as necessary to keep the online traffic moving. The result: a brand-building solution that leaves a lasting impression.

About Cambridge Who's Who®

With more than 400,000 members representing every major industry, Cambridge Who's Who is a powerful networking resource that enables professionals to outshine their competition, in part through effective branding and marketing. Cambridge Who's Who employs similar public relations techniques to those utilized by Fortune 500 companies, and makes them cost-effective for members who seek to take advantage of its career enhancement and business advancement services.

Cambridge Who's Who membership provides individuals with a valuable third-party endorsement of their accomplishments, and gives them the tools needed to brand themselves and their businesses effectively. In addition to publishing biographies in print and electronic form, it offers an online networking platform where members can establish new professional relationships. For more information, please visit www.cambridgeregistry.com.

If you have any questions about the Cambridge Who's Who Website Development program, please call (866) 933-1555, ext. 1358, or e-mail mybrand@cambridgeregistry.com.

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