Type Of Business:
Public relations boutique
Expertise:
Public and media relations
Major Product/SVS:
Media relations; Product launches; Event planning; Talent booking for a diversified client roster including television, corporations and musicians
Hobbies/Sports:
Spending time with her family; Sports; Tennessee Titan’s football; Big ten football; Being outdoors; Hiking; Visiting beaches and lakes; Boating
Education Degrees:
Bachelor's Degree in Mass Communications, Auburn University (2000)
Number Of Years In Profession:
12
Number Of Years In Current Position:
2
What Does He/She Attribute Success To:
She attributes her success to the relationships she has made in the industry.
Why did you become involved in your profession or industry?:
She became involved in her profession during her sophomore and junior year of college; she decided to switch her major from premed to mass communications. She quickly fell in love with the production aspect of television, radio and film and decided she wanted to pursue film production. She got an internship with an independent film company and later met one of the directors of Sundance Film Institute.
Extended Bio Profile:
Ms. Pope Gaia has worked with and managed publicity for a plethora of clients ranging from lifestyle brands to entertainment properties and celebrities to big name corporations. She has spearheaded lifestyle, entertainment and consumer publicity for MTV Networks and countless celebrity clients, as well as corporate communications and crisis management for such clients as Nissan North America, Microsoft and Mars Inc., while working with Edelman, the world’s largest independent public relations agency.
Position Responsibilities and Duties:
Facilitating tour press; Working with publicists; Looking for sponsorship opportunities
Awards/Honors:
E! Networks Spirit Award (2004)
Where Will You Be In 5 Years:
In five years, Ms. Pope Gaia plans to begin a "boutique" style firm and establish separate divisions for television, music, film, fashion and literature. She wants to have a full roster of clients in the entertainment and corporate industries.