Type Of Business:
Graphic design firm
Marketing Area:
International
Expertise:
Client relations; Project management; Senior Art Director; Corporate branding and communications
Major Product/SVS:
Graphic design and advertising services for a variety of industries; Corporate branding and communications
Favorite Business Publication:
Applied Arts
Hobbies/Sports:
Gardening; Planting and garden design; Swimming; Baseball and hockey
Education Degrees:
Associate Degree in Graphic Design, George Brown College (1978)
Affiliations Awards:
RGD of Ontario
Throughout the duration of your career, what was the one highlight that stood out the most?:
Working with illustrator, Heather Cooper
Charity:
NYGH Master's Golf Cancer and Palliative Care Committee member, North York General Hospital
A Walk in the Park, Pet Trust Committee member, Ontario Veterinary College, University of Guelph
Number Of Years In Profession:
30
Number Of Years In Current Position:
27
What Does He/She Attribute Success To:
She attributes her success to her hard work and the support of her talented design partner.
Why did you become involved in your profession or industry?:
She became involved in her profession because she always loved drawing and designing things. She also had a wonderful teacher, who recognized her talent and offered much encouragement.
Extended Bio Profile:
Ms. Parsons has worked in the graphic design industry since she graduated from college in 1978. She studied under some of the industry's best, including Robert Burns and Don Watt, while working at several of the top design firms in Toronto, Ontario.
Position Responsibilities and Duties:
Directing the company's financial operations and business development efforts; Managing various projects and ensuring that their costs stay within budget; Collaborating with her partner of graphic design projects; Meeting with the clients; Developing client-specific branding and design strategies
Education Certifications:
Registered Graphic Designer, Association of Registered Graphic Designers of Ontario
Awards/Honors:
Award for Photography, The Coca-Cola Company; Various Awards and Recognitions for Graphic Design
Where Will You Be In 5 Years:
In five years, Ms. Parsons hopes to increase her company's sales totals and develop its business services.