Type Of Business:
Fashion optical and sunglasses eyewear
Expertise:
Closing sales; Holding sales seminars; National and international eyewear market
Major Product/SVS:
Optical frames made in solid gold, plastic and metal; Brand name Pantanera and Renata Occhiali eyewear
Education Degrees:
Coursework in Psychology; MBA, Concordia University (1988)
Affiliations Awards:
Opticians Association of United States; Opticians Association of Canada; The Canadian Association of Optometrists
Number Of Years In Profession:
24
Number Of Years In Current Position:
5
What Does He/She Attribute Success To:
He became involved in his profession because of his persistence; he will not take no for an answer.
Why did you become involved in your profession or industry?:
He became involved in his profession because after his divorce in 1986, he needed income. He took a door-to-door sales job selling eyeglasses to opticians. He was successful, and was hired by a large company in the eyewear business.
Extended Bio Profile:
Mr. Nassif has recently expanded, forming Pantanera goods and trademark for clothing, leather goods, perfume and dress shirts. His Deluxeyewear company is established in 30 countries. His distributors sell to major companies. His company has 30 people, with offices in Florida, and it has several distributors in Columbia, South America, Chile, Guatemala, Costa Rica, and Honduras. He is expanding into Europe and the United States.
Position Responsibilities and Duties:
Purchasing merchandise lines; Marketing; Overseeing the entire operation; Hiring staff; Traveling to the United States and Europe to attend conferences and trade shows; Holding seminars for vendors in Latin America chains on how to sell and brand his company products
Education Certifications:
Deluxeyewear University; University of Life
Where Will You Be In 5 Years:
In five years, Mr. Nassif plans to open Pantanera franchises, and manufacture shirts, T-shirts, pants and other related items.