Type Of Business:
Syndicated market research company
Expertise:
Building relationships with like-minded professionals
Major Product/SVS:
Provider of consumer and retail market research information; Consumer behavior; Point-of-sale information
Education Degrees:
Bachelor of Science in Neurophysiology and Psychology, McGill University; Bachelor of Science in Philosophy and Psychology, Ambassador University
Affiliations Awards:
Canadian Marketing Association; CAAP
Charity:
Police Association; Working with Endangered Children; Habitat for Humanity International
Number Of Years In Profession:
21
Number Of Years In Current Position:
3
What Does He/She Attribute Success To:
She attributes her success to her hard work, ongoing training and a true passion for what she does.
Why did you become involved in your profession or industry?:
She became involved in her profession because she has always been interested in understanding what makes people tick and marketing encouraged the use of those skills.
Position Responsibilities and Duties:
Teaching a new corporate philosophy to the Canadian satellite office of this Chicago based company; Dealing with turnaround and the new North American Alignment processes; Bringing a rookie group up to speed; Managing international teams; Introducing new packaged goods and brand management to customers; Coaching account managers
Education Certifications:
Accredited Focus Group Moderator
Where Will You Be In 5 Years:
In five years, Ms. Shepherd aspires to become the president of the Canadian organization, continuing to teach and coach.