Type Of Business:
Animal genetics
Marketing Area:
International
Expertise:
Government and public relations; Advertising and marketing; Emergency management; Event management
Major Product/SVS:
Turkey breeding stock
Favorite Business Publication:
Harvard Business Review; Canadian Poultry; Filieres Avicoles; Ontario Farmer; Feedstuffs; World Poultry; WATT PoultryUSA; Maclean's
Hobbies/Sports:
Competitive baseball; Skiing; Horseback riding; Tennis; Badminton; Cycling; Reading and writing; Model aircraft; Vintage cars
Education Degrees:
Master's Degree in Poultry Nutrition, University of Guelph (2002); Bachelor of Science in Agriculture, University of Guelph (2001)
Affiliations Awards:
Vice President, Ontario Institute of Agrologists; Eastern Canada Farm Writers’ Association
Work History:
Part Time and Seasonal, Research Stations, University of Guelph (1997-2007); Newsletter Editor, Poultry Industry Council (1997-2007); Communications Specialist, Chicken Farmers of Ontario (2002-2005); Communications Manager, Ontario Cattlemen’s Association (2005-2010); Marketing and Communications Manager, Hybrid Turkeys, Hendrix Genetics (2010-Present)
Spouse's Name:
Manuel (boyfriend)
Throughout the duration of your career, what was the one highlight that stood out the most?:
The highlight of her career was when her organization was able to, after many years of lobbying, achieve legislative changes at the national and provincial levels to help beef farmers in Canada become more profitable through numerous methods. She contributed by drawing the public’s attention to the crisis in the sector.
Charity:
Canadian Warplane Heritage Museum; Ontario Trillium Foundation; Communications Judge, 4-H Ontario; Assistant Run Director, Mount Forest Trillium Runs
Number Of Years In Profession:
10
Number Of Years In Current Position:
1
What Does He/She Attribute Success To:
She attributes her success to her ambition and inquisitiveness.
Why did you become involved in your profession or industry?:
She became involved in her profession because of her love for animals, agriculture, communications, writing, and the fact that there is never a shortage of challenges in the agriculture industry.
Extended Bio Profile:
While studying at the University of Guelph, she spent summers and weekends gaining working knowledge of the poultry and feed industries. Tasks included feed mill assistant, laboratory technician, field technician and other related positions. She also worked extensively in equine research.
Position Responsibilities and Duties:
Overseeing company rebranding initiatives; Building customer relations; Conducting internal surveys; Implementing global marketing strategies; Developing and maintaining the company website; Coordinating media interviews, government relations and strategic planning; Determining and implementing appropriate crisis management responses; Supervising event planning
Education Certifications:
P. Ag. (Professional Agrologist)
Where Will You Be In 5 Years:
In five years, Ms. Appleby hopes to hold a senior management position and perhaps be active in provincial or municipal politics.