Marketing Area:
Canada; USA; International
Expertise:
Credit card acquisition marketing; Experiential marketing
Major Product/SVS:
Marketing services for sports and hospitality industries; Credit card sales events; Fundraiser planning services; Live event marketing; Sponsorship consultations; Sales training
Hobbies/Sports:
Spending time with his family; Sports; Playing basketball
Education Degrees:
Bachelor of Arts in Business, University of Guelph (1999)
Throughout the duration of your career, what was the one highlight that stood out the most?:
The highlights of his career were becoming North America's leader in credit card sales strategy and in-store execution, and helping to build one of North America's fastest growing face-to-face marketing companies (experiential, sports marketing, card acquisitions, hospitality).
Charity:
Volunteer, Various Charitable Organizations; Road Hockey to Conquer Cancer; Canadian Cancer Society
Number Of Years In Profession:
11
Number Of Years In Current Position:
5
What Does He/She Attribute Success To:
He attributes his success to the world-class talent of his staff, particularly the management teams that promote excellence in every aspect of the business.
Why did you become involved in your profession or industry?:
He became involved in his profession due to his passion for sports and marketing, which was the major draw to SDIMKTG.
Position Responsibilities and Duties:
Overseeing international and national face-to-face marketing programs with 70,000 events per year; Managing corporate business as a vice president and partner; Finding new businesses around the world; Building the company's client base; Supporting the strategic deployment of the sales team
Where Will You Be In 5 Years:
In five years, Mr. Conant hopes to further his company's international expansion and establish its reputation as the top marketing agency in Canada.