Type Of Business:
Broadcasting media company
Expertise:
Development of nontraditional ideas; Identification of client issues; Problem-solving related to television, the mobile Web and Facebook
Major Product/SVS:
Broadcast television; Interactive Internet
Hobbies/Sports:
Traveling with friends and family; Dancing; Staying healthy; Working out
Education Degrees:
MBA, Cleveland State University (2006)
Charity:
Cuyahoga Children's Foundation; Station-Sponsored Events
Number Of Years In Profession:
9
Number Of Years In Current Position:
4
What Does He/She Attribute Success To:
She attributes her success to the support of her great mentors, asking questions and constantly learning.
Why did you become involved in your profession or industry?:
She became involved in her profession after college, when a television executive told her to fill out an application.
Extended Bio Profile:
WJW FOX 8 Cleveland has 299,000 fans.
Position Responsibilities and Duties:
Managing 11 salespeople; Brainstorming nontraditional revenue ideas; Meeting with clients on the interactive side of operations
Where Will You Be In 5 Years:
In five years, Ms. Kershaw hopes to experience continued growth and stay on top.