Type Of Business:
Wholesale tanning supply company
Expertise:
Awareness; Distribution of sunless tanning products; Managing one of the leading training facilities in the country; Promoting early detection of all types of cancer
Major Product/SVS:
Wholesale tanning supplies
Hobbies/Sports:
Spending time with her children; Golf; Traveling
Education Degrees:
Master's Degree in Emotional and Behavioral Disorders, University of South Florida; Bachelor of Science in Criminology, University of South Florida
Charity:
American Association for Cancer Research; American Melanoma Foundation; American Cancer Society
Number Of Years In Profession:
10
Number Of Years In Current Position:
10
What Does He/She Attribute Success To:
She attributes her success to her passion.
Why did you become involved in your profession or industry?:
She became involved in her profession when she was diagnosed with melanoma.
Extended Bio Profile:
Ms. Licata-Bernath has been on public broadcasting service on a show called "The Aviators." She has a video on YouTube: http://www.youtube.com/watch?v=_4jgUcxMezM. She started her company because she wanted to raise awareness for melanoma and give people another option for tanning, other than USI. She is one of the sponsors for the Mrs. America Pageant.
Position Responsibilities and Duties:
Developing products; Marketing; Purchasing; Selling boxes of pink gloves; Working with customers
Education Certifications:
Licensed Auctioneer
Awards/Honors:
Appreciation Award, National Breast Cancer Foundation, Inc.
Where Will You Be In 5 Years:
In five years, Ms. Licata-Bernath hopes to grow the company and train salons across the country.