Type Of Business:
Insight International offer forward-thinking solutions with a commitment to reach your long and short term business goals in the most efficient way. We are a combination of business consultants, designers and marketers. Insight serve a range of clients and can assist in any phase of a project. We are strategists as well as implementers who strongly believe in the importance of using a process oriented approach where the customer experience is in the center of all decisions.
Marketing Area:
North America, European Markets (Scandinavia)
Expertise:
Ms. Ramsey's expertise includes usability testing, qualitative research, business development, website development and design.
Major Product/SVS:
Branding, User-Friendly Websites, Brochures, Visual Identities, Packaging and Products for Businesses, Usability Testing
Favorite Business Publication:
Mashable.com, BloombergBusinessweek.com, Harvardbusiness.org, User Experience Magazine, and all the design and print magazines.
Hobbies/Sports:
Travel, Art, Reading, Spending Time with her Family and Friends
Education Degrees:
Master Degree in Sociology, Vaxjo University in Sweden (1998); Bachelor of Social Science in International Business and Information, IHM Business School
Affiliations Awards:
FCEM, NAWBO, Usability Associates, The Usability Professionals' Association
Date of Distinction:
6/7/2011
Throughout the duration of your career, what was the one highlight that stood out the most?:
2010 is the highlight of her career so far. She has taken on several new clients and gotten the opportunity to work side by side with a successful startup company in developing their business, marketing and branding strategy.
Charity:
American Diabetes Association
YWCA
Number Of Years In Profession:
18
Number Of Years In Current Position:
18
What Does He/She Attribute Success To:
Her own expressiveness and the ability to strike up a conversation with anybody in any environment. She has an ability to "connect", "emphasize" and offer valuable solutions that will set a company in the right direction.
She also attributes her drive and success to her single mother who taught her to believe in herself, never give up and do something she enjoys.
Why did you become involved in your profession or industry?:
She has experience from a variety of fields: research, consulting, marketing & business development. As a successful freelancer she was tired of offering quick solutions when a company really needed to rethink their whole strategy and the way they communicated with their clients. She noticed
Position Responsibilities and Duties:
Creating the Ultimate User Experience by Putting Clients and their Customers Center Stage
Where Will You Be In 5 Years:
In five years, Ms. Ramsey hopes to take on a few more employees and increase her client base and work with larger corporations. She will have published a book and hope for more speaking engagements.