Type Of Business:
Tax exempt organization
Marketing Area:
National; International
Expertise:
Event planning; Marketing and community relations; Filipino culture
Major Product/SVS:
Annual two-day festival celebrating Filipino food and culture; Trade exhibits
Hobbies/Sports:
Traveling; Cooking
Education Degrees:
Bachelor of Arts in Mathematics and English, University of the East Philippines (1977)
Industry:
Event Planning & Marketing
State/Country of Origin:
Phillipines
Children's Names:
Nathaniel, Mervin
Date of Distinction:
6/14/2011
What do you feel separates you from the rest of the professionals in your industry?:
Her dedication and commitment to the Filipino people and their options for opportunities. She loves children and is committed to their future.
What has been the most outstanding thing you have done thus far in your career?:
The Phillipine Fiesta that she prepares for the whole year.
How would you like to be remembered by your peers?:
As someone who never stopped loving her community and the perimeters of the Phillipino community.
If you could solve one problem in the world today, what would it be?:
Drug problems with youth. She formed the Phillipino American Youth Services fund with the objective to promote anti-smoking and anti-drug use.
If you could have lunch with anyone, dead or alive, who would it be and why?:
The Virgin Mary, because her life was full of kindness and passion.
Charity:
Philippine Fiesta Charities; Best Kids Foundation; Knowledge Channel Foundation, Inc.
Number Of Years In Profession:
22
Number Of Years In Current Position:
14
What Does He/She Attribute Success To:
She attributes her success to her love of the community and her desire to educate children.
Why did you become involved in your profession or industry?:
She became involved in her profession because she wanted to keep the culture and traditions of the Philippines alive amongst the Filipino-American community and ensure that Filipino-American children were exposed to their people's heritage and customs.
Position Responsibilities and Duties:
Implementing marketing strategy; Coordinating festival events; Booking entertainment acts for the festival, including artists from the Philippines; Selling booth spaces for the trade exhibit; Attaining major corporate sponsorships
Where Will You Be In 5 Years:
In five years, Ms. Mendez hopes to experience continued personal and professional growth.