Expertise:
Bringing the voice of the customer into the organization and making it real
Major Product/SVS:
Energy distribution and management services
Hobbies/Sports:
Running; Skiing; Biking; Reading
Education Degrees:
MBA, University of Wisconsin, Madison; Master of Science in Training and Development, University of Wisconsin, Madison (1986)
Affiliations Awards:
American Society of Healthcare Engineering; The Building Owners and Managers Association, American Marketing Association, American Management Association; Marketing Leadership Council
Number Of Years In Profession:
25
Number Of Years In Current Position:
25
What Does He/She Attribute Success To:
She attributes her success to her persistence and good colleagues.
Why did you become involved in your profession or industry?:
She became involved in her profession because she was always interested in the environment and energy.
Extended Bio Profile:
Ms. Laufenberg generated $50 million in revenue through the development of a first-of-its-kind business-to-business customer marketing program, innovative products and services. Her goal is to become an energy solutions expert.
Position Responsibilities and Duties:
Defining strategy; Identifying new products, services and marketing programs; Overseeing product development teams
Education Certifications:
Certified Energy Manager
Where Will You Be In 5 Years:
In five years, Ms. Laufenberg hopes to attain a role more focused on innovation.