Wendy Dodson

Wendy Dodson
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Wendy Dodson's Biography

Type Of Business:
Plant nursery
Marketing Area:
National
Expertise:
Product education
Major Product/SVS:
Plants, flowers and seeds; Natural plant products
Hobbies/Sports:
Gardening; Helping people; Reading classic and current books and magazines
Affiliations Awards:
Australian Achiever Award (2000)
Place of Birth:
Toora
Children's Names:
David, Peter, Robert, Susan
Throughout the duration of your career, what was the one highlight that stood out the most?:
The highlight of her career was gaining an immense amount of knowledge in order to pursue her profession. Over the years, she did whatever she could to enhance her understanding of plant life and nursery management, from reading books to consulting with other nursery owners. She is extremely proud to be able to teach her children and customers, and is sure to research anything she doesn't already know.
Number Of Years In Profession:
35
What Does He/She Attribute Success To:
She attributes her success to her honesty with her customers, her helpful nature, giving her patrons what they want, and educating them as much as possible.
Why did you become involved in your profession or industry?:
She became involved in her profession because she loves gardening, nature and the great outdoors, and has always enjoyed being around people; she owns 20 acres of land and dedicated over two acres of space to the nursery, which started with 50 plants and now houses several thousand plants and flowers. She has added to the inventory by purchasing a variety of new plants every week, and ordering whatever her customers request.
Extended Bio Profile:
When she was a young woman she was told that she would be in a wheelchair at the age of 40. She began devoting a lot of her time to the outdoors and doing things that she enjoyed, such as gardening and being around people as much as she could. This prompted and inspired to open a nursery. Prior to this career change, she worked in a family library, married, and raised four children on a sheep farm, and also ran a knitwear company. She sold that business and opened the nursery in 1975. Her customers come from all over the state, and approximately 95 percent learn about the nursery by word of mouth. She has made thousands of friends over the years, and enjoys the continual search for new plants and constant learning process that running a successful nursery demands. By not using any sprays at her nursery, her plants and flowers attract a large variety of birds to the area. Currently she is working on publishing two books :" Whispers", and "Sometimes trust a stranger".
Position Responsibilities and Duties:
Providing children, families and pensioners with affordable plants; Educating clients on different products
Where Will You Be In 5 Years:
In five years, Ms. Dodson intends to be surrounded by plants wherever she may be. It is her ambition is to open another nursery.
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