Expertise:
Strategic marketing and brand building; Business management
Major Product/SVS:
Marketing and branding services
Hobbies/Sports:
Running; Traveling; Gastronomy; Wine
Education Degrees:
MBA in Marketing, Concordia University (2010)
Affiliations Awards:
APCN; Beta Gamma Sigma, Inc.
Charity:
Terre des Hommes International Federation
What Does He/She Attribute Success To:
She attributes her success to her ability to combine branding and strategic marketing.
Why did you become involved in your profession or industry?:
She became involved in her profession because she enjoys building brands.
Extended Bio Profile:
Ms. Cruz is an accomplished branding executive with an outstanding record of success in the marketing and sale of beauty products, consumer goods and prestige brands. Her background includes experience managing several major brands for industry leaders L’Oréal, Johnson & Johnson and Groupe Germain. In 2010, she created MOVIDA, Brand Business Strategy with the aim of helping companies unleash their brands’ energies. Dynamic and vigorous, Ms. Cruz has a unique combination of worldly experience, expertise in marketing and business management, and an innate sense of business innovation.
Position Responsibilities and Duties:
Meeting with the clients; Developing strategic marketing and business plans; Overseeing the execution and marketplace implementation of these plans
Where Will You Be In 5 Years:
In five years, Ms. Cruz hopes to experience continued personal and professional growth.