Type Of Business:
1) Market entry support consultancy 2) Market entry support agency
Marketing Area:
1) International; European Union, United States; Canada, Middle East; North Africa 2) International; European Union; United States; Canada; Middle East; North Africa
Expertise:
Market entry support for construction equipment, building material, industrial equipment, apparel and appliances, air conditioning, industrial refrigeration, general retail and cookers
Major Product/SVS:
1) Market scans and entry strategies; Business matchmaking; Long-term export business development 2) Market scans and entry strategies; Business matchmaking; Trade mission planning and management
Hobbies/Sports:
Traveling; Snorkeling
Education Degrees:
Master of Science in International Marketing, University of Leeds, UK (2002); Bachelor of Science in Business Administration and Marketing, IDC-Arab Academy for Science, Technology & Maritime Transport, with Honors (2001); Diploma in Commerce, German School of Alexandria (DSB)
Affiliations Awards:
Egyptian Business Women Association; AIESEC International
Number Of Years In Profession:
7
Number Of Years In Current Position:
6
What Does He/She Attribute Success To:
She attributes her success to her networking skills and dedication.
Why did you become involved in your profession or industry?:
She became involved in her profession because she was encouraged to open her own company by David Fenning, a noted international trade enhancement consultant.
Extended Bio Profile:
In 2005, Ms. Mady opened Procurus Egypt to provide international market entry support services. In 2006, she became a registered service provider for the European Union funded program for the industrial modernization of Egypt and the exclusive partner of several chambers of commerce and export promotion organizations in Italy. While continuing as a senior market entry consultant at Procurus Egypt, she became a managing partner of TradeLink, a market entry support consultancy, in 2011.
Position Responsibilities and Duties:
Conducting market scans; Devising market entry strategies; Providing business matchmaking services; Assisting clients with long-term export business development
Where Will You Be In 5 Years:
In five years, Ms. Mady plans to expand her company.