Type Of Business:
Corporate design and communications
Marketing Area:
International
Expertise:
Corporate branding, communications, reporting and investor communications
Major Product/SVS:
Corporate branding and literature, including annual reports and corporate responsibility/sustainability reports; Websites and interactive digital media design; Exhibitions
Hobbies/Sports:
Property developing and interior design; Oil painting; Reading extensively; Pilates; Horse riding
Education Degrees:
Bachelor of Arts in Design and Art History, Exeter School of Art, United Kingdom, with Honors; Postgraduate in Corporate Communications, Exeter University
Affiliations Awards:
Design Business Association; The Chartered Institute of Designers
Charity:
EveryChild; Breakthrough Breast Cancer
Number Of Years In Profession:
28
Number Of Years In Current Position:
3
What Does He/She Attribute Success To:
She attributes her success to her determination, hard work, initiative, and goal orientation.
Why did you become involved in your profession or industry?:
She became involved in her profession because she was always creative with drawing and painting, and took graphic design courses in art school.
Extended Bio Profile:
Ms. Giddens spent 12 years as a practicing designer and creative director-winning awards in the UK and the U.S. She moved into business development and design management in the mid 90's and then discovered her entrepreneurial streak.
Position Responsibilities and Duties:
Advising clients on their brand messaging; Determining creative direction; Overseeing all work created for clients to ensure effectiveness; Participating in business development and networking to generate business and grow
Education Certifications:
English Certificate, University of Cambridge
Awards/Honors:
IR Week Award for Investor Communications (2010); Financial World Award (2007); DBA Design Effectiveness Award (1997, 2001); D&AD (1994, 1997, 2000)
Where Will You Be In 5 Years:
In five years, Ms. Giddens hopes to work on a consulting basis with quality clients, not quantity, and with integrity.