Major Product/SVS:
Entertainment; Communications
Hobbies/Sports:
Reading, Walking/hiking, Cooking, Historical Landmarks, Travel
Education Degrees:
Bachelor of Science in Radio and Television, Butler University (1981); Degree in Elementary Education, Saint Mary-of-the-Woods College (2003)
Affiliations Awards:
Alpha Phi Sorority, Butler University Alumni, St. Mary-of-the-Woods Alumni
Work History:
November 2009 - current
Sr. Account Manager and Promotions Director
WUBU-FM
•Developing and maintaining relationships with advertising agencies (local, regional, and national)
•Securing and sustaining local direct business sponsorships
•Managing multiple projects in various stages of completion
•Advancing NTR (non-traditional revenue) streams of income
•Planning and leading sales seminars
•Mentoring and training interns
•Ensuring timely and quality delivery of campaigns
•Creating sales materials, information sheets, brochures, PowerPoint presentations
Written Communications; scripts, press releases, letters of persuasion
•Increasing and improving station image within the community
•Growing station involvement within the community
•Contriving station promotions; plan, coordinate, and overseeing through completion
July 2005– January 2008
Sales Executive
Federated Media
•Developed and maintained retail and corporate marketing/advertising accounts
•Independently researched customer needs and identified key marketing challenges
•Planned, developed, and implemented strategies for generating marketing opportunities
•Managed timelines, budgets, deliverables, and account receivables for multiple accounts at various stages of development
•Provided return on investment analysis at project completion along with short-term and long-term growth plans for project continuity
•Wrote and edited copy for mass media, print, and Internet
•Attained Wide Orbit proficiency
September 2003– May 2005
Certified Teacher
New Prairie United School Corporation
•Certified Position/full time employment
oTitle I (Reading)/ESL (English as a Second Language) Instructor - 1 year
•Certified Teaching/Long term substitute placement
o3rd grade - 5 months
June 1985– May 1994
Corporate Sales, Production Coordinator, Production Assistant
Telematrix Corporate Communications
•Provided communication solutions via video, audio, and print
•Developed and maintained retail and corporate marketing/advertising accounts
•Independently researched customer needs, identified key marketing challenges, planned timelines and strategies for project completion
•Developed and implemented strategies for generating marketing opportunities
•Managed timelines, budgets and deliverables for multiple accounts at various stages of development
•Clearly communicated with team members and clients on project status
•Provided return on investment analysis at project completion along with short- and long-term growth plans for project continuity
Throughout the duration of your career, what was the one highlight that stood out the most?:
Taking a low ranked radio station in the red and close to going out of business to a station repeatedly in the top 5 stations in the market and making a profit.
Charity:
Advisory Board Member, National Family Caregivers Association (2001-Present); Volunteer Catholic Catechism Teacher; IAGO Youth Build
Number Of Years In Profession:
6
Number Of Years In Current Position:
3
What Does He/She Attribute Success To:
She attributes her success to her persistence.
Why did you become involved in your profession or industry?:
The industry is constantly changing and the challenge it presents appealed to me. It requires left brained-right brained thinking and keeps me on my toes.
Extended Bio Profile:
•Successful track record partnering with clients and increasing retention levels
•Project Management
•Experienced in relationship management
•Strong Organizational skills
•Produces results through self-direction, high energy, and flexibility
•Identifies, anticipates and resolve key marketing challenges
•Possesses exceptional written, oral, and strategic communication skills
•Works well as a team member or independently
•Meets and exceeds all performance goals
•Independently researches customer needs
Position Responsibilities and Duties:
•Developing and maintaining relationships with advertising agencies (local, regional, and national)
•Securing and sustaining local direct business sponsorships
•Managing multiple projects in various stages of completion
•Advancing NTR (non-traditional revenue) streams of income
•Planning and leading sales seminars
•Mentoring and training interns
•Ensuring timely and quality delivery of campaigns
•Creating sales materials, information sheets, brochures, PowerPoint presentations
•Increasing and improving station image within the community
•Growing station involvement within the community
•Contriving station promotions; plan, coordinate, and overseeing through completion
Where Will You Be In 5 Years:
In five years, Ms. Boyle hopes to attain a management position in the communications field.