Expertise:
Integrated marketing and social purpose
Major Product/SVS:
Public relations services and marketing
Hobbies/Sports:
Triathlons; Gardening; Food; Visiting national parks
Education Degrees:
Bachelor of Arts in Journalism, Missouri School of Journalism, University of Missouri (1986)
Affiliations Awards:
Riverside Junior Women's Charity
Work History:
Executive Vice President, Consumer Brands, Edelman Worldwide, Chicago, IL (1998–Present); President, Events by Susan Peters, Inc., Minneapolis, MN (1992-1998); Development Director, Minnesota Super Bowl XXVI Task Force, Minneapolis, MN (1990–1992); Account Supervisor, Edelman Worldwide, Chicago, IL (1987–1990)
Career Achievements:
Management Nominations, Brita Brands Team; Marketing Campaign for Health Benefits and Sales Increase of Mushrooms; Director, Marketing Campaigns for Quaker; Blog Creator of SisterhoodSix for Avent America; Successful Mitigation and Management of Crisis Situations for Corporate Clients
Throughout the duration of your career, what was the one highlight that stood out the most?:
The highlights of her career were seeing a PR campaign turn a stagnant brand into multi-million dollar success, complete with industry award recognition; and producing a NFL-sanctioned food and wine hunger relief benefit resulting in millions of dollars for Share Our Strength.
Number Of Years In Profession:
20
Number Of Years In Current Position:
5
What Does He/She Attribute Success To:
She attributes her success to hard work, strong intellectual curiosity, passion to do well and desire to positively impact the world.
Why did you become involved in your profession or industry?:
She became involved in her profession because she is a natural promoter and gravitated toward PR activities, beginning in college.
Position Responsibilities and Duties:
Overseeing the design of high-impact, customized integrated marketing, brand and communication programs; Focusing on consumer brands and strategic planning; Introducing new products; Driving sales; Producing results; Being able to break through the clutter; Finding ways to capture consumer interest and spending
Awards/Honors:
GoodWorks Effies (2010); First Ever Clio for Strategic Communications/Public Relations (2009); One of Seven Finalists, PR Week Team Leader of the Year (2009); Silver Sabre (2008); IPRA Golden World (2008)