Lynn Moss

Lynn  Moss
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Lynn Moss' Biography

Type Of Business:
Interactive Marketing Company
Marketing Area:
International
Major Product/SVS:
Marketing Segmentation and Targeting of Online Users
Favorite Business Publication:
USA Today; Time; Website Magazine
Hobbies/Sports:
Maintaining a Backyard Wildlife Habitat, Traveling to the Caribbean Islands
Education Degrees:
Master of Business Administration in Marketing; Bachelor of Business Administration in Accounting and Mathematics, Sam Houston State University, TX, Summa Cum Laude
Affiliations Awards:
Atlanta Interactive Marketing Association; Board Member, Marketing Chair, Georgia Executive Women's Network
Work History:
eMarketing Consultant; Director, One to One Marketing; Senior Manager, Interactive Marketing; Senior Manager, Email Marketing and Web Services; Manager, eCommerce and Online Customer Experience; Manager, Marketing Strategy and Strategic Planning
Throughout the duration of your career, what was the one highlight that stood out the most?:
The most gratifying aspect of her career was being able to demonstrate her entrepreneurial capabilities in seven start-up groups, where she consistently exceeds business goals.
Charity:
Heifer International; National Wildlife Federation
Number Of Years In Profession:
18
Number Of Years In Current Position:
11
What Does He/She Attribute Success To:
She attributes her success to her competitive nature and expertise in the field.
Why did you become involved in your profession or industry?:
She became involved in her profession through a natural progression of opportunities.
Extended Bio Profile:
Ms. Moss started her career when her public accounting experience proved relevant for corporate finance and strategic pricing positions, facilitating a move into strategic planning. That position morphed into starting the online channel for the company, a Fortune 100 telecommunications company. Definition 6 offered eCommerce and online billing and had to drive traffic to the website. Thus, her passion for interactive and online marketing was born. She has focused on interactive marketing for the past eight years, developing successful initiatives to generate leads, build relationships with customers and increase sales.
Position Responsibilities and Duties:
Implementing Interactive Marketing Strategies, Specializing in Email Marketing, Web Advertising and Social Media
Education Certifications:
Certified Public Accountant, State of Texas, American Institute of Certified Public Accountants
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