Catherine Sands

Catherine Sands
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Catherine Sands' Biography

Type Of Business:
Interior design company
Marketing Area:
Central Florida; Regional
Expertise:
Color schemes; Remodeling; Designing for the busy professionals, offering a concierge service
Major Product/SVS:
Residential interior design
Favorite Business Publication:
House Beautiful, Elle Decor
Hobbies/Sports:
Yoga; Cooking; Reading, Trying out new restaurants, local music and art festivals
Education Degrees:
Bachelor of Science in Business from SUNY Fredonia; Associate of Applied Science in Design, Seminole State College
Affiliations Awards:
Working Women of Central Florida; Citrus Club, WOAMTEC Orlando and Winter Park
Charity:
Libby's Legacy Anti-Breast Cancer Program, Make-A-Wish Foundation
Number Of Years In Profession:
15
Number Of Years In Current Position:
8
What Does He/She Attribute Success To:
She attributes her success to her fortitude, balance, drive, networking and spouse.
Why did you become involved in your profession or industry?:
She became involved in her profession because her first job out of school was in furniture retail, and she was intrigued by the staff designer. She decided to pursue a career in design.
Extended Bio Profile:
Ms. Sands has owned her business for eight years and has been an interior designer for 15-plus years. She is also actively involved in a number of local organizations. She has been published numerous times, most recently in the October 2011 edition of "Orlando Home and Leisure" magazine. She does a good deal of speaking and presenting, and publishes a weekly blog. She undergoes continuous education.

Whether remodeling or simply redecorating, Blue Daze Designs, Inc., creates eclectic, artistically inspired design that supports a busy lifestyle. It works with quality contractors, vendors and suppliers, so home design is handled in a professional manner, with trust that it is managing the project. These projects include everything from color selection to working with contractors and subs to the redesign of existing space. From tiles to lights, it creates a unique home.
Position Responsibilities and Duties:
Remodeling and redecorating design projects
Where Will You Be In 5 Years:
In five years, Ms. Sands plans on growing the online business to include a retail option, and developing her local design business into a boutique firm focusing on clients that enjoy colorful, eclectic design.
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