Type Of Business:
Marketing and advertising company
Major Product/SVS:
Marketing and advertising services
Hobbies/Sports:
Traveling; Theater; Reading; Music
Education Degrees:
Pursuing Coursework in Management; Bachelor of Arts in Advertising and Marketing, Universidad Jorge Tadeo Lozano, Bogota, Colombia (1982); Continuing Education in Business Management, Marketing and Advertising, New York University
Affiliations Awards:
SAGE; Promotional Products Association International; Marketing Association at Work; Hispanic Network
Charity:
Volunteer, Farmingdale High School; Runner, Various 5K Marathons; Save the Animals; Bronx Zoo; Local Organizations for Autism and Cancer Care
Number Of Years In Profession:
26
Number Of Years In Current Position:
12
What Does He/She Attribute Success To:
She attributes her success to being bilingual and able to build relationships.
Why did you become involved in your profession or industry?:
She became involved in her profession because she has always liked advertising; it is exciting and new every day.
Extended Bio Profile:
Ms. Vargas is originally from Colombia, and has eight years of experience. She founded her own company, ProPac Marketing, in 1999. Some of her clients include an overseas airline company; a courier business; senior centers and assisted living facilities in the Bronx; limo companies; and a theater.
Position Responsibilities and Duties:
Working on projects with clients through the use of advertisements, television, radio, news and billboards; Overseeing sales; Handling meetings with clients; Supervising design aspects; Accounting; Developing premiums, promotions, packaging and packaging designs; Contacting existing clients; Sending brochures and letters; Brainstorming to develop marketing plans; Managing two full-time and two independent salespeople
Where Will You Be In 5 Years:
In five years, Ms. Vargas intends to keep the company running and bring in more clients.