Type Of Business:
Footwear
Expertise:
Building a cohesive sales team.
Executing brand strategies.
Delivering sales goals.
Major Product/SVS:
Footwear
Favorite Business Publication:
WWD
Sporting Good Intelligence
Footwear News
Hobbies/Sports:
Running; Golf; Cooking; Reading; Photography
Education Degrees:
Bachelor of Arts in Economics, Rutgers, The State University of New Jersey
Affiliations Awards:
The Phi Beta Kappa Society; Omicron Delta Epsilon; Rutgers University Alumni Association
Place of Birth:
Staten Island
Industry:
Sales Management
State/Country of Origin:
New York
Children's Names:
No children.
Date of Distinction:
12/15/2011
Work History:
Assistant Buyer: JCPenney (NYC)
Independent/Regional Sales: adidas USA
Key Account Sales: Reebok LTD
Regional Manager: Converse Inc
Director of Sporting Goods Footwear Sales: adidas USA
Vice President of Field & Specialty Sales: Keds LTD
Career Achievements:
*Promotions from Key Account Sales to Regional Manger
*Promotion form Regional Manager to Vice President of Sales
*Various sales awards throughout my career.
What do you feel separates you from the rest of the professionals in your industry?:
*My ability to manage varied situations and people, and find solutions that achieve a solution for all.
*My positive attitude & energy, along with a high standard of excellence, that is infectious within my team that results in developing a powerful sales force.
What has been the most outstanding thing you have done thus far in your career?:
*Every sales rep that has worked for me, knowing I have helped them to be more successful in their careers & hopefully better provide for their families.
How would you like to be remembered by your peers?:
*Someone who worked hard for them, was always fair & listened, & made a difference in their lives and careers.
If you could solve one problem in the world today, what would it be?:
I would just want people to be kind to each other, everyday.
If you could have lunch with anyone, dead or alive, who would it be and why?:
*My first boss at JCPenney. He told me so many important things early in my career about patience, working hard, and not worrying about things you can't control. Just do a great job and good things will come. I would just like to thank him and tell him he was so right!
Spouse's Name:
Mark D Lardie
Throughout the duration of your career, what was the one highlight that stood out the most?:
While not one highlight, but the continued call backs, cards & e-mails from sales reps who have worked for her, and let her know, how much they learned from her and are so thankful. Just knowing she has positively impacted her team, is a highlight. There is nothing better than getting cards after many years from a past employee, addressed..."To The Best Boss Ever".
Number Of Years In Profession:
24
Number Of Years In Current Position:
8
What Does He/She Attribute Success To:
She attributes her success to always seeing both sides of the story and finding solutions beneficial to both sides.
Why did you become involved in your profession or industry?:
Her first job out of college was with JCPenney (NYC). After several weeks of buying training, each associate was assigned a department to start their buying career. She was assigned to athletic footwear. This was a perfect match to build on her athletic background and passion for footwear. After 2 years of buying experience and not wanting to leave the footwear industry, she moved onto the sales side and has remained there through out her career.
Extended Bio Profile:
Ms. Lardie is a professional with more than 20 years of sales and management experience in the footwear business. She continues to be driven every day by the goal of exceeding expectations, while building a great team. In the past she was an ass't buyer for JC Penney (NYC), then moving onto various sales and management postions.
Position Responsibilities and Duties:
Overseeing nine sales representatives; Leading the team and half of the company's volume of distribution; Traveling; Hiring and terminating; Reviewing midterm goals; Forecasting; Managing retail trade shows; Getting involved in product development; Developing business of new markets; Strategic-planning
Education Certifications:
Six Sigma, Yellow Belt
Where Will You Be In 5 Years:
In five years, Ms. Lardie hopes to remain as a sales manager or vice president, work with a team to take a brand from goal to idea and improve growth in developing the sales force.