Heather Capitanich

Heather Capitanich
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Heather Capitanich's Biography

Type Of Business:
Day spa
Marketing Area:
Local
Expertise:
Chemical peels; Anti-aging treatments; Professional grade skin care and make-up
Major Product/SVS:
Skin care products; Jane Iredal make-up; Chemical peels; Microdermabrasion; Body waxes; Spray tanning; Custom-blended facials and body treatments
Hobbies/Sports:
Continuing her education in skin care and ingredients
Affiliations Awards:
The Aptos Chamber of Commerce; Associated Skin Care Professionals; California Association of Realtors; Soroptimist International
Throughout the duration of your career, what was the one highlight that stood out the most?:
Her greatest career achievement has been helping people improve their skin conditions, and in turn, improving the quality of their lives in return.
Charity:
Volunteer, Soroptimist International of Watsonville
Number Of Years In Current Position:
4
What Does He/She Attribute Success To:
She attributes her success to her customer service skills, knowledge of skin care and consistent results.
Why did you become involved in your profession or industry?:
Ms. Capitanich became involved in her profession because during her training in cosmetology she discovered that Shoreline also offered a class in aesthetics which changed her interests from hair care to skin care. Her daughter asked her if she could become an aesthetician, as well as a cosmetologist and join the night class that was offered. Her daughter has struggled not only with severe acne, but Vitiligo as well. While her daughter was attending classes, she would ask for help with her studies. One night, she looked at her husband and said that she wanted to change her career and become an aesthetician. He said, "If you want to do this, than do it!". She started working out of her home treating friends and family, as well as attending seminars and certifying herself in any and all courses that she was interested in. After a couple of years, she was able to obtain a greater education, build and purchase what she needed in order to offer a variety wonderful services and move into a commercial location locally in Aptos.
Extended Bio Profile:
Ms. Capitanich is dedicated to staying on top of the changing face of aesthetics, and makes a point in continuing her education and becoming legally certified in all aspects of her business. Insured by the best liability coverage in the business, Associated Skin Care Professionals, her clients are assured to get the best care and peace of mind in knowing that Ms. Capitanich has taken a pledge and abides by the ASCP Code of Ethics. Her number one goal is to address her clients’ specific concerns and ensure that they are happy with their results.
Position Responsibilities and Duties:
Providing skin care treatment services; Running the business
Education Certifications:
Licensed Esthetician; Licensed Real Estate Agent
Where Will You Be In 5 Years:
In five years, Ms. Capitanich plans to continue to grow the business.
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