Expertise:
Ms. Taran's expertise is in brand strategy analysis, teaching consumer behavior, marketing and advertising techniques, conducting brand equity and market research.
Favorite Business Publication:
Journal of Marketing Research
Education Degrees:
Ph.D. in Marketing Management, Rutgers, The State University of New Jersey (2001); Master of Business Administration (2000); Coursework in Mathematical Economics, Earned in Russia (1990)
Affiliations Awards:
Academy of Marketing Science; Academy of Marketing Studies; Marketing Research Association; American Marketing Association
Highlight of career?:
The most gratifying aspects of her career are ensuring students understand the subject and being innovative in her approach.
Number Of Years In Profession:
10
Number Of Years In Current Position:
3
Day to Day Responsibilities:
Conducting Research on Brand Equity and Marketing